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Saturday, 03 November 2012 09:16

Your Website and the Web Spider

From the very beginning, a website is created by a team and not necessarily one from an internet marketing company. Designers, copywriters… they are all working hard, but may not be thinking about the best or any web marketing services. Finally, a beautiful, flashy website is created, but no one comes to it. There’s not one bit of traffic for weeks. Somewhere, a good internet marketing company is laughing.

Where is everyone?

It seems as though your designers and copywriters forgot (or never knew) about the web spider. The web spider sees your website differently from the way human beings see it. It crawls the internet, looking for useful websites to send to Google, Yahoo, Bing, and other search engines, and just because it looks pretty to the human eye, doesn’t mean it looks so good to the web spider. So what can the spider see and what can’t it see? Take a look below:

The Spider Can’t See:

  • 1. Graphic Text – When your text is not actual text, but instead, a picture, the web spider has no idea how to read it, other than seeing it as a picture. So, if you have good content but it’s in picture form, you’re doing your web marketing services a big disservice. Always use real text

  • 2. Pictures – Again, the spider can’t see pictures in any capacity, though it can read any tags attached to your images. All pictures will basically be ignored.

  • 3. Flash – Flash and animation might be nice to look at but it is pretty much a waste of time when it comes to the web spider. To be fair, many websites are trying to learn how to index Flash websites, but overall, it just does not work well for search engine optimization.

The Spider Can See:

  • 1. HTML Text – When you are developing your website, it is best to remember that HTML text should be the basic building block. HTML text is one of the biggest determining factors when it comes to the spider and search engine optimization. It even notices text presentation, such as bold text or italicized text.

  • 2. Links – Links are great and text links are even better. Outbound links are easy for the spider to comprehend because the words or tags attached explain what they are about. Just make sure you’re not using pull down menus, JavaScript, or anything else that might prevent the spider from viewing them.

  • 3. Tags – There are several different types of tags, but Meta tags are most important. They have the keywords and key phrases that are important for search engine optimization. They also have descriptions that give a quick sentence or two about what is on the page. Your Title tag is not a Meta tag but it is also important. It’s the tag that you see in the bar on top of your website.

Last modified on Saturday, 03 November 2012 09:32
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