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Saturday, 03 November 2012 09:33

Your Website Visitors: Who Are They?

As a business owner, you probably realize your customers are important. If not, you probably wouldn’t be in business. You also probably realize that successful marketing means understanding your customers and developing a good relationship with them. Unfortunately, when it comes to web marketing services, many business do not consider this. Chances are you and your internet marketing company put together a website with what you wanted, not what your potential customers would want. Your website is not just a pretty picture that tells about your business; in some ways, it is another employee, a customer service representative who your customers will interact with.

Think of it this way: imagine you are a real estate agent selling houses and a potential customer calls, hoping to speak to you about seeing a particular house or putting in an offer on a home. If you just started droning on and on about certain houses you have for sale or how long you’ve been in business, your potential customer just became nothing of the sort and probably hung up on you. Basically, your website needs to talk to your customers or all the great web marketing services from the best internet marketing company in the world will not matter.


Determining Who Your Customer Is

If you are a business owner, you probably have customer profiles on hand. Maybe you know your target audience is women between the ages of 25 and 55 or single men over 30 who make over $100,000 a year. Well, that’s not exactly what you need to know when it comes to web marketing. You’ll need a little more detail. Let’s look at two examples:

Customer number one is Jack. Jack is 35, single, and makes well over $100,000 a year as a lawyer. He is currently looking to leave the law firm he works for in order to start his own practice and is looking for office space to purchase.

Customer number two is John. John is 35, single, and makes well over $100,000 a year as a lawyer. He is currently looking to leave the law firm he works for in order to start his own practice and is looking for office space to purchase.

On the surface, John and Jack may seem like exactly the same person, and if you were using profiles, they’d fall under the same category. But what if I told you John has twin five year old daughters and is looking for office space near their new school so he can be close by if something happens? Jack, on the other hand, is extremely thrifty and just wants to get cheapest office space he can find, no matter what the location. Suddenly you have two totally different types of customers.

You want your website to appeal to both John and Jack (and James, Jake, and Joey while we’re at it). This means developing your website so that any customer has his or her needs met.

Last modified on Saturday, 03 November 2012 09:41
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